AI Search Visibility

Search Google for what your clients ask. Does the AI answer name you?

That summary above the search results is Google's AI choosing who to mention, and plenty of people read it instead of scrolling. ChatGPT, Claude and Perplexity do something similar: they search the web, then write one answer that names a few firms. If your website doesn't answer your clients' questions plainly, the AI names someone else. We fix that, and measure the enquiries it brings in.

Get a visibility check What we do

Try both buttons: Google Search, or AI Mode.

family lawyer north shore sydney

AI Overview

For family law on Sydney's North Shore, Competitor A is often recommended for property settlements, and Competitor B offers a fixed-fee first consultation.

Your firm: not mentioned

Illustrative. Your website might rank on page one, but the AI answer above it is what people read first.

What We Do

Which questions do you want to be the answer to?

Someone asking “cheap divorce lawyer” is shopping on price. Someone asking about a “property settlement involving a family business” needs an expert. We find the questions your best clients ask, and make your site the answer the AI gives.

Pages for the work you want more of

We start by picking the clients you want more of, usually the specialist work that's worth more and less price-shopped. Then one clear page for each question those clients ask, answered plainly in your own words. This is where most of the gain comes from.

Structured data that matches the page

Behind-the-scenes markup telling search engines and AI who you are, what you do and where. We only mark up what's visible on the page, because hidden tricks get ignored or penalised.

Let the AI crawlers in

Your site set up so the assistants are allowed to read it, plus an llms.txt summary. Useful housekeeping, but not magic: the visible pages do the real work.

Measured, not assumed

Google Analytics, Google Search Console, Bing Webmaster Tools and your Google Business Profile set up properly, with AI-assistant visits tracked separately and compared against a baseline we take before we change anything.

And we check the site's security while we're in there

An out-of-date platform, an exposed admin login, email anyone can spoof in your name. We're an IT and security firm, so we look for these as part of the work. What we can fix directly, we fix. Where your site is run by a web developer or a hosted platform, you get a clear, prioritised list to hand them. There's no point bringing in more enquiries through a site that's easy to break into.

Most engagements start with a visibility check and a fixed-price day of quick wins, then a quarterly check against the baseline.

What It Did for One Client

A Sydney accounting practice. We picked the two kinds of client they wanted more of, and built a page answering each one's question.

2×

form enquiries a month, before the work against after

2 in 3

new enquiries now come from the two client types we targeted

ChatGPT & Gemini

now send enquiries. In the 17 months before, they sent none.

Questions

Is this the same as GEO, AEO or AI SEO?

Yes. Generative engine optimisation (GEO), answer engine optimisation (AEO) and AI SEO are the industry names for it. We call it AI search visibility because that's what you're actually buying: being named when your clients ask Google's AI, ChatGPT, Claude or Perplexity who to call.

Is this just SEO with a new name?

The foundations are mostly the same, and we won't pretend otherwise. The difference is the questions. People ask AI assistants whole questions, like "who can help with a late tax return in Sydney?", so your pages need to answer those plainly. We also track AI-assistant visits separately, so you can see whether it's working.

Can you guarantee Google's AI or ChatGPT will name us?

No, and nobody honestly can. What we can do is make your site the clearest answer to the questions your clients ask, and measure whether enquiries follow. You'll see the numbers each quarter.